How Blackbird's outbound motion runs on Lindy — customer story
10–20hrs/wk Saved on lists, research and outreach
Day 1 meetings Booked within hours of setup
No SDR team Outbound run by one person
Figures as reported by Blackbird.
Lindy product UI
At a glance
A full outbound motion, staffed by one person with another job
Company
Blackbird
Industry
Hospitality loyalty & payments
Contact
Maddie Weber
Business Ops & GTM Lead
Replaced
Manual lead lists Python scripts
Used for
Lead lists Contact enrichment Prospect research Cold outreach Follow-ups Meeting briefs
Before & after
The same motion, minus the part that doesn't scale
Before Lindy With Lindy
Maddie ran a high-touch outbound motion into hospitality — without an SDR team behind her, and without engineering time to build her way out of it.
"I was doing everything — lists, research, outreach, prep. It wasn't scalable."
- ✕ Lead lists built and contacts scraped by hand
- ✕ Every cold email written and personalised herself
- ✕ Menus, press and recent news researched before each meeting
- ✕ Python scripts written just to automate the basics
One person, four jobs, none of them optional.
Who did the work
Lead lists by hand
Research by hand
Outreach by hand
Meeting prep by hand
Four manual steps, one person, no SDR team.
Lindy took the whole chain — building the lists, finding the contacts, doing the first-pass research, drafting the outreach and writing the briefs.
- ✓ 10 to 20 hours a week back
- ✓ Meetings booked within hours of setup
- ✓ Personalisation kept, at a volume one person can't hand-write
- ✓ No SDR hires, no engineering time
A core part of the go-to-market stack within days.
Who does it now
Lindy end to end
One assistant, the full chain, still Maddie's judgment on top.
What Lindy runs
Four steps of the outbound chain, handed over in order
- Lists Lead lists built automatically, with contact details found and enriched.
- Research First-pass research on every prospect — menus, socials and press coverage.
- Outreach Cold emails drafted and personalised, with follow-ups sequenced behind them.
- Briefs Meeting briefs assembled from news and social scans before every call.
Deploying Lindy felt like hiring a superhuman assistant overnight. It even flagged reputational risks I'd never catch manually. Maddie Weber
Business Ops & GTM Lead, Blackbird
Results
What Blackbird reported after adopting Lindy
- 10–20 hrs Back every week, with the full outbound stack handed over.
- Day one Meetings booked within hours of setup, with minimal configuration.
- Cost per meeting Reported lower by leadership. The study does not put a number on the reduction.
- No hires The motion scaled without adding an SDR team or engineering support.
The line in her quote about reputational risk comes from a separate project of her own, not from Blackbird's account: a Lindy researching a high-profile resort surfaced a PR problem during its own research pass and declined to pitch it. The point she drew from it was that the research step exercises judgment, rather than just executing the brief.
What's next
Pipeline generation that doesn't scale with headcount
The motion Maddie built runs continuously without an SDR team behind it, keeps the personalisation that makes high-touch outbound work, and leaves her judgment as the thing that decides which meetings are worth taking.